San Francisco Underground Film Festival is an event that proudly shows indie movies. This campaign consists of all print related along with mobile, web aspects to the project. Everything from tickets, badges to poster require a coherency to the brand. The Artwork is freely made, as long the message of SFUFF is communicated tot he audience.

The Mood Board consists of dark, grunge and underground feel which the brand took place in. (Listed in Case Study). The main challenge was to incorporate the idea behind SFUFF. The Brand has two different logos, one for print and web related (left) and Mobile (Right). The mobile logo is designed to fit within the smaller space.

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SFUFF Logo Print / Mobile

sfuff-logo

Print Materials

Poster

poster-mock-up

Flyer

sfuff_flyer_Mockup

 

 

 Badge

 

sfuff-badge

 

Ticket

sfuff-ticket

Mailer

sfuff-mailer

Web and Mobile

Problem:Some of the challenges in the SFUFF project is add the brand and artwork onto the web and mobile platform.

Solution:A Web and mobile was visually designed for responsive. Online Ticket system is added for easy access to the Festival. Along with movie showings which users can efficiently know what movies are playing.

 User Flow Chart

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Web Site Protoype

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Web, Mobile Devices

sfuff-imac-mockup

Mobile Prototype

sfuff-prototype-2

iPhone

sfuff-iphone1 sfuff-iphone2

iPad

sfuff-ipad-1 sfuff-ipad2

iPad Demo Walk Through

SFUFF / iPad Demo Walk Through from john miyoshi on Vimeo.

Persona

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